Investment Opportunity – Superbee Honey Factory

Thursday, 25th February 2021


M&A Partners have been appointed as adviser to Superbee Honey Factory and are seeking to engage in discussions with strategic trade players and investors to acquire up to 100% of the business and land.

Founded over 50 years ago, Superbee is a leading honey packager and exporter of trusted Australian brands with an extensive international and domestic supply chain.

The business represents a strong platform asset with long term relationships with key suppliers, local Australian brands and an existing supply chain that we believe is best suited to an existing trade player or private equity investor seeking to acquire a significant manufacturing footprint in Australia.

Superbee offers a versatile range of honey and honey-related products, with constant innovations in developing health and specialty variants. The main product categories include honey in various sizes and infusions, royal jelly, cut honeycomb and granulated pollen. As well as packaging products under the company owned brands, the business also contract packages for third parties.

The business has the potential to leverage and grow its brand equity into leading retail markets across the ANZ region, as well as the broader, high-growth export market to capture value in the ranging of premium honey products. The company has established an export channel to key Asian markets, including China, South Korea, Hong Kong and Singapore, with considerable opportunity to unlock value by focusing on exports.

Superbee is profitable, and possesses the scale, channels and brands to establish the second largest vertically integrated beekeeping and honey production business in Australia. The business is set to achieve c.$5.9m in revenue for FY21.

A teaser is available for download: Superbee Teaser 2021

The vendor is seeking Non-Binding Indicative Offers by 31st March 2021, and a full IM is available post signing an NDA.

Please reach out to Antony Lynch (0419 919 722) or Jimmy Choy (0450 167 134) if you have any questions regarding the opportunity or transaction process.