SalesLink joins Asia Pac in growing Modern Baking Group

Wednesday, 2nd July 2014

SalesLink has acquired a strategic shareholding in Modern Baking Group, the owner of the Unibic brand and manufacturer of Anzac biscuits. M&A Partners was corporate advisor to Modern Baking Group on the transaction.

The SalesLink investment in Modern Baking is the first such venture undertaken since a consortium of investors including Gerry Harvey, John Singleton and MH Carnegie, a Sydney based private equity firm founded by Mark Carnegie, became 40% strategic shareholders in the SalesLink Group.

M&A Partners, a Melbourne based corporate advisory business was pleased to have advised on both transactions.

Antony Lynch of M&A Partners commented: “We identified SalesLink as a strategic investor and partner for Modern Baking Group due to their proven ability to help FMCG businesses drive sales volumes and target new product development directly to the consumer. The investment by MH Carnegie in SalesLink Group can only bring further benefits to the overall strategic relationship with Modern Baking.

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