M&A Partners Appointed Adviser to Leading Global Fulfilled by Amazon (FBA) Brand Segment Seeking a Strategic Partner or Acquirer

Wednesday, 30th March 2022

M&A Partners appointed adviser to Bambody, a leading global Fulfilled by Amazon (FBA) brand in the women’s incontinence underwear segment seeking a strategic partner or acquirer

Bambody first launched on Amazon (USA) in 2018 and has become the number one Amazon brand in the incontinence underwear category.
The Bambody underwear range was designed in Australia and launched through Amazon to take advantage of a gap in the global market for a competitively priced, high-quality product, targeted at a younger demographic.

Differentiated Product: Bambody uses bamboo material across a range of unique designs and is positioned as a ‘value for quality’ brand on Amazon, differentiating itself from high priced premium competitors, which have less of a presence on Amazon and are more focused on direct to consumer sales.
Growing Fast in a Growing Market: Bambody
has achieved a quarterly compound growth rate of 59.6% since inception. The menstrual underwear market is forecast to grow at a compound annual growth rate of 28% over the next 6 years to reach a size of US$495 million leaving room to grow further.
Leveraging Amazon’s Global Supply Chain: Bambody launched on Amazon in 2018 and operates as a Fulfilled By Amazon (FBA) business, leveraging off the Amazon supply chain, warehousing, marketing and distribution of its products. Amazon distributes direct to consumers across six countries.
ESG Values are Drivers of Growth: Increasing awareness of menstrual hygiene among women consumers is one of the key drivers. Reducing environmental impacts associated with conventional menstrual products such as tampons and pads also aids market growth.
Category Leader within Amazon: In three short years, Bambody has created a high-quality and accessible product, and remains the dominate brand within the period protection underwear category on Amazon
High Margin Business: Bambody FY22F sales is expected to be $13.0m at Gross Margin of 75.1%. Monthly sales at Dec 2021 averaged $1m / month and the business is expected to continue to grow rapidly. Bambody is highly profitable. FY22F normalised EBITDA of $3.04m.
Attractive Industry Fundamentals: E-commerce sales have been increasing year on year, reaching US$250 billion in the US just in Q4 of 2021. Amazon and it’s FBA businesses, such as Bambody, represented 43.5% of digital spending in the U.S. in 2021.

Bambody has been profitable since inception and now operates in 5 countries across the Amazon platform. The Company’s founders have indicated an interest in either seeking a strategic capital partner to fund future growth or to achieve a partial or full exit. The key management are prepared to continue in the business for an agreed period. An Information Memorandum is available upon execution of an NDA. Expressions of Interest are due 4 May 2022.

Please reach out to Antony Lynch (0419 919 722) or Andrew Balfe (0415 791 177) if you have any questions regarding the opportunity process.

To reach more about Bambody click here.